Apple’s Reality Pro VR headset is causing internal doubts at the company,
according to a recent report by The New York Times.
Despite being expected to announce the first mixed reality headset in June
2023, some insiders at Apple are reportedly unconvinced of the headset’s
potential, especially given the steep price point of approximately $3,000.
The report cites concerns over the high cost of the device, doubts about its
utility, and worries about the unproven market as reasons for the
skepticism.
In fact, some employees have left the Reality Pro project due to their doubts
about its potential. Others were reportedly fired over a perceived lack of
progress.
Despite these internal concerns, Apple is expected to push ahead with the
project. The Reality Pro headset is expected to be powered by Mac-like chips
and feature cameras that scan its surroundings, while two 4K displays will
show users what they need to see. The headset’s advanced technology comes at a
high price, which may prove to be a hard sell in a market full of failed
headsets.
Apple is known for entering mature markets with its innovative products, such
as the iPad in 2010 and the Apple Watch in 2015. However, with the Reality Pro
VR headset, Apple is entering a market that has yet to mature. As a result,
the rest of the AR and VR industry is waiting for Apple to create a market
that not everyone is convinced exists.
Despite the doubts, all eyes are on Apple’s upcoming announcement, as it is
expected to revolutionize the mixed reality headset market.
While some insiders are not convinced, others at Apple are confident that the
Reality Pro VR headset will live up to the hype and set a new standard for the
industry. Whether or not Apple’s gamble will pay off remains to be seen.
